To actualize a la Mobile's mission to be the Linux system platform of choice for wireless handsets, we start with a fresh and uncompromised business posture of independence, neutrality and completeness. a la Mobile is: Focused on Linux system platform for mobile phones Unbiased and unencumbered by legacy businesses and products "One stop" service - integration, customization, certification, maintenance and migration. As the industry's only open Linux system platform for wireless handsets, we adhere to design and development disciplines of openness, innovation and freedom of choice: Open, configurable and customizable architecture Embrace industry standards and best practices "Framework neutral" providing freedom of choice Innovative development contribution augmented by "best of class" third party and open-source software The mobile industry is undergoing a major structural change. a la Mobile, a new business entity with a fresh and modern business model, is well-positioned to be the preferred Linux system platform distribution company for mobile phones.